74: From $5k to $100k - the power of niching with Kristin Molenaar of YesBoss
Can niching take you from failure to success?
Failure. What happens when I say that word, friends? I'm guessing you feel it waaaay deep down in your gut, because it's something that everyone who's a business owner has experienced from one time to another. Can you relate? I know I can. But how we come BACK from failure is what separates the most successful entrepreneurs. And today's guest on the show is a fantastic example of that.
Kristin Molenaar went from making $5k over 14 months as a VA to launching her agency YesBoss and bringing in $100k in just 10 months. She is on a mission to work less and make more and to help limit overwhelm for entrepreneurs. In our conversation today Kristin shares so many great strategies and tips including:
- How to create a simple business vs a complex business
- The importance of niching
- Why resilience often comes in hindsight and what she's learned from failing
- Focusing on essentials - from marketing to monetisation
- Aligning with your zone of genius
- The power of automation and delegation and how to combine them to create a positive ROI for every member of your team
Grab your journal, and get ready to burn out some notes, friends!
Links mentioned in this episode:
Visit Kristin's website YessBoss
Start YOUR own podcast with a FREE trial of my course for business owners: Practical Podcasting for Beginners
Read my book: The Happiness Habits Transformation
Hit reset in your life and work with my online course Reboot Your Life in conjunction with #ThisIsMyEra