41: PR power with Caroline Macdonald
Have you ever wondered how to use PR in your business?
Today I’m joined by a business powerhouse… from a baptism of fire at the age of 24, turning around a loss-making wine bar to profit in the heart of London, to founding and running guerrilla comms agency Oggadoon PR, Caroline McDonald’s entrepreneurial journey is a lesson in learning the fundamentals of business and applying those principles, alongside your values, goals and a whole heap of self-belief, to create a unique, successful and inspiring enterprise of your own.
In our interview, Caroline shares the importance of creating something that allowed for a balance between her work and life, refusing to compromise on her own values, her belief that while we don’t have to be alpha-females to be successful, we do have an Achilles heel as women in business and what that is, why PR isn’t just a nice-to-have and some must-have tips for all small businesses who want to promote themselves in the media including what journalists are really looking for.
Links mentioned in this episode
Caroline's PR tips:
Spend 20-30 mins a day on your PR comms engagement
Use Twitter to connect with journalists
Creating opinion pieces can make you the go-to person in your industry for comments
Consider what people want to hear about and what they can take action on rather than what you want to sell
Be active on social media but make it meaningful and relevant - it's about engagement and being an authoritative voice
Use appropriate and trending hashtags where relevant